Ever wondered why most brands hide their ingredient list, in microscopic font, at the back? Why you’re made to stare, squint-eyed, at the crimp, just to figure out what your food is made of?
As an obese kid trying to eat healthily, I used to ask these questions every day. I never got an answer, so I did my own research. Brands hide what goes into their food because they have something to hide. Because they’d rather have you drool over fake pictures of molten, drippy chocolate, than have you discover that your food contains artificial sugars and preservatives and other hard-to-pronounce chemicals.
In the name of ‘healthy’, we’re all being sold a bunch of lies. And I was done being lied to. So I, along with a bunch of like-minded (and equally betrayed) folks, created ‘and nothing else’. Food so clean, we proudly declare every single ingredient that goes into it, upfront.
No chemicals, no sweeteners, no hiding, no bullsh*t. Just a handful of simple, natural ingredients your mom would approve of. And nothing else.